art direction


Category: Art Direction

Holiday theme with messaging and photography to promote the joy of giving personalized gifts. Theme was carried throughout website with customized landing pages, curated gift guide, and cross promotional banners. Alternate styles were created to mark Black Friday and Cyber Monday. Additional creative used for campaign included email, social media, PR, and online banner ads. Collaborated with Creative Director to create and design theme style guide, illustrations and assets.

Style Guide

Landing Page